How does a small, San Francisco ad agency help BART increase ridership during non-commuter hours? We co-opted the term Bay Area Bart riders use all the time; Bartable. If something is Bartable, you can take BART to it. Turns out Bartable is infinitely campaign-able.
Our original holiday spot for BART has been on the air for 4 years. Last year we followed it up with a sequel. Both are running this season. Happy Holidays.
After co-opting the term "Bartable" for a successful launch campaign, we took over another famous BART icon; the map.
Headlines written in place of station markers point out the shopping, restaurants, sports and other things you can do along the BART line.