Dandelion and Hoola had different looks but shared the brand personality.
Benefit Cosmetics Website in Lapton Screen
Mobile campaign site for Benefit Cosmetics shown on iPhone
Benefit Cosmetics in-store product placement marketing for bronzer products
These are four of the earlier executions that did not get produced.
Hawaiian-style retro surfing ad creative for Benefit cosmetics
A lot of executions were explored in the design process.
Ad creative for Benefit cosmetics: pattie boyd on dandelion dew