The Mercury News is the flagship paper of the Bay Area News Group. And housing stories are the most read among Bay Area residents. Our challenge: create a digital campaign linking the importance of housing to other aspects of life in the Bay Area.
Digital video is built for social media placements and pre-roll. The technique uses a mosaic affect to create striking editorial images out of hundreds of smaller housing images.
Instagram carousels allow users to swipe through the series revealing the housing images.