When the San Jose Sharks reach the NHL Stanley Cup playoffs, they enter Playoff Mode. We created a marketing campaign for the Sharks to help get the entire community into Playoff Mode. 23 unique neon designs were created, one for each player, along with a free tattoo giveaway that generated hundreds of thousands of dollars in earned media. ABC News, NBC Sports, KRON4 News, San Jose Mercury News, Yahoo Sports, . SFGate, KSBW News, KFOX Radio, 105.3 Radio
Free Sharks tattoos were given away in honor of the Sharks making it to the Western Conference Finals. That’s Sharks for Life, literally. Hundreds of people came out for a chance to get their free Sharks tattoos and the press was there to deliver hundreds of thousands of dollars in earned media.
We started Playoff Mode for last year’s playoffs but this year, the Sharks went all in. Our neon logo was the centerpiece of the campaign with custom player executions that followed.
Jumbo celebrates Goodrow’s game 7 game winner that shocked the hockey world. The next day, we released a new spot Starring the two that seemed to predict this outcome all along.